Just a sobering "watchdog" update on a topic we addressed earlier in the semester -- the economics of the "Red" campaign...
http://adage.com/article?article_id=115287
Key quote:
...you'd expect the money raised to be, well, big, right? Maybe $50 million, or even $100 million. Try again: The tally raised worldwide is $18 million. The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business
